Buzz baby!
Is it just me or is everyone feeling empowered today?
Buzz words. They just aren’t my cup of tea…but sometimes (I must confess) I find myself falling in to line and using them, just to fit in with all the cool kids. I know. I’m pathetic.
Radio is full of them is full of buzz words. It seems to me that the full time job of the radio consultant is actually to stay in touch with the current buzz word.
About six or seven years ago, the buzz word for radio was 'water cooler talk'. Obviously out of America, what it supposedly signifies is "What’s everyone talking about around the water cooler.” And what that means is, what will people be chatting about at work today? So even though we all know that no Australians use the term 'water cooler' we still embraced the buzz word…
And now! I see 'water cooler talk' is not even just a radio term, it's finally made it to the main stream. The Sydney Morning Herald even has a section now called Water Cooler…dedicated to what people are talking about…
A few years ago, radio consultants came up with a new buzz word. It's a 'primal'.
The idea being, what invokes a strong emotion in a listener. What makes them scared or angry or sad? So we’re always looking for a primal (which is in fact an adjective, therefore cannot by definition, actually be 'found'...but in radio we're always looking for the 'primal' anyway...)
Having said that, it doesn’t matter what industry you work in. In 2006 buzz words are the way some people like to show that they’re ahead of the game (dare I say it…that they’ve got their finger on the pulse…)
So if you haven’t diarised a meeting to touch base with stakeholders…well…I’m grateful we’re on this journey together and I want to move forward with you…but I’m really looking for some synergy…and at the end of the day I’m just not sure we’re on the same page…
Buzz words. They just aren’t my cup of tea…but sometimes (I must confess) I find myself falling in to line and using them, just to fit in with all the cool kids. I know. I’m pathetic.
Radio is full of them is full of buzz words. It seems to me that the full time job of the radio consultant is actually to stay in touch with the current buzz word.
About six or seven years ago, the buzz word for radio was 'water cooler talk'. Obviously out of America, what it supposedly signifies is "What’s everyone talking about around the water cooler.” And what that means is, what will people be chatting about at work today? So even though we all know that no Australians use the term 'water cooler' we still embraced the buzz word…
And now! I see 'water cooler talk' is not even just a radio term, it's finally made it to the main stream. The Sydney Morning Herald even has a section now called Water Cooler…dedicated to what people are talking about…
A few years ago, radio consultants came up with a new buzz word. It's a 'primal'.
The idea being, what invokes a strong emotion in a listener. What makes them scared or angry or sad? So we’re always looking for a primal (which is in fact an adjective, therefore cannot by definition, actually be 'found'...but in radio we're always looking for the 'primal' anyway...)
Having said that, it doesn’t matter what industry you work in. In 2006 buzz words are the way some people like to show that they’re ahead of the game (dare I say it…that they’ve got their finger on the pulse…)
So if you haven’t diarised a meeting to touch base with stakeholders…well…I’m grateful we’re on this journey together and I want to move forward with you…but I’m really looking for some synergy…and at the end of the day I’m just not sure we’re on the same page…
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